I think that's meaningfully different. If you ask for chess advice, and get chess advice, then your request was fulfilled. If you ask for your photo to be optimized, and they give you a different photo, they haven't fulfilled your request. If GPT was giving Go moves instead of Chess moves, then it might be a better comparison, or maybe generating random moves. The nature of the user's intent is just too different.

>it's like claiming that Samsung "enhanced their phone camera abilities" when they replaced zoomed-in moon shots with hi-res images of the moon

to be fair, the human visual system does the same