Most of the demographic made out to be a "boogeyman" ie normal people, recognized DEI as "a license to hunt Republicans".
If you're a normal person and some random intern with a 10% non-American accent probably in their early 20s calls you from some random number greeting you by your full name and says they're a part of some polling company you wouldn't recognize even if you'd heard of it before, are you going to confess in the slightest to them you intend to vote for orange cheeto man who is like literally worse than mustache man from WW2?
Seriously, the people who voted for him probably didn’t want to defend it to people asking their opinion.