I don't think there's a great mystery - what could possibly be the secret for why people voted for Trump you say? Probably the same reason why people vote for any other political candidate, right? Surely the simplest explanation is the most likely; they preferred him to the other candidate in some combination of what he brings vs. the other candidate? Some people are lifelong affiliates of a political party, sure, and that's less interesting and fruitful TBH, but for the "undecided" or "open-minded" voters I don't see how it's more complex Than they decided it based on the information at hand. Question is whether they were misinformed and how much the positive messages ("This is what we'll do") draws vs. "The other person will end the world" rhetoric. Thoughts?