This is amusing to read because I just started learning org-mode the other day and ran into these immediately while trying to figure out how to link to a bulletpoint in a list later in the document (couldn't figure it out but it ended up being unnecessary in the end, so... progress).
To quickly link to bullet points, just use [[*My bullet point]] (if you omit the *, it may still work but Org also finds non-heading elements like table names with the same text).
Personally, I like to create custom ids for bullet points so that I can easily change the text in the bullet point later without breaking my links:
* My bullet point
:PROPERTIES:
:CUSTOM_ID: foo
:END:
This is easier with C-c C-x p (org-set-property).
Elsewhere, I can just write [[#foo]] to create a link to that bullet.
