Agree. I recently went to an Apple store in Tokyo to buy an accessory. The Apple employee pulled up their store iPhone to take my payment (apple pay) and then asked me to fill out a form with my email address and there was a message about how my info would be shared with some company. I thought about going back and pretending to buy something else so I could film it. I questioned the store person, "It's apple supposed to be "Privacy first"". If it was privacy first they wouldn't have asked for the info in the first place and they certainly wouldn't be sharing it with a 3rd party.