The story is you ask your phone and it tells you. The rest of the details are irrelevant to it.

You don’t need to know how it happens.

And that’s fair about the Ubuntu ad. I think the issue is the Ubuntu ad isn’t trying to be anything much. But the author has positioned it on a podium against the Apple ads where it doesn’t belong. They’re not trying to do the same thing at all, and so framing them that way isn’t fair to Ubuntu