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> mostly just a problem of not having good reasons

I disagree, I think this is bad ethics, and bad marketing people, working for Apple...what other explanation - same people crushed musical instruments and books, human craft-work -- using a hydraulic press, in a recent Apple advert.

Advertising certainly can show outrageous ways to behave, and it's "okay". Calling someone and simply shouting WAZZZAAAAAAP! into the cell phone, for the famous Budweiser advert during the superbowl...derives into a crew of 3-5 people shouting AAAAAAAAAAAZZZAAA into their phones, oddly. That was cute ....

However this is about enabling through lying. In one ADVERT it makes a Manager believe an Employee is more engaged than they truly are, rewriting their unprofessional language using the new "Professional" button, reasonably leading to a future misallocation of resources by the manager to the irresponsible seemingly under-skilled or simply lazy unethical employee.

What's worse is the people who are NOT using Apple products to lie. The Employees who did not lie about their grip on written language now have to compete with AI, wielded by their ill-behaved coworker. It stratifies society into Idiocracy.

This is a TERRIFYING series of advertisements chosen by Apple.




The signaling value of knowing how to writey words good is dead. More dead even than a coffin-nail, and assuredly that of a door (thanks, Dickens).

Signaling through speaking will become even more important. Get thy children to debate club, seminar-based classes (hope you're rich!), theater, and hell, I dunno, ToastMasters Junior or whatever.


You know they can use those AI generated words to create an outline of talking points right?

That too is also going to be dead if we follow that logic.


Talking points only go so far in conversation or argument. Hell, even in a presentation or speech.


It's not a good set of ads, granted.

But millions of people have been using Grammarly, et al. for this for years. Managers have actually paid to deploy tools like this to their employees. The ship you're talking about has already sailed.


yeah, that is super intersting for sure.

it is a crippling of language.

the art of language ironically injured by automation.


Nonsense. Are people who use spell checkers also lying when the computer helps them not sound like an illiterate 5th grader? What about Word’s pre-AI grammar correction?

Further, it’s pretty clear from the watching the commercial that the boss is not fooled by this. The humor of the commercial is supposed to derive from the absolute contrast between the well established and known behavior of the employee and the content of their email. Humor doesn’t always land for everyone to be sure but this sounds like the same sort of handwringing over tech replacing human effort we’ve seen for years. Calculators would let people bad at math sneak their way into jobs where you need math, IDEs will let people bad at coding sneak their way into places where you need to code. Now it’s “ai grammar editing” will allow people bad at writing professionally sneak into places where they need to edit professionally.


I think this is one of those things where the root cause is a social problem rather than a technical one, and trying to use technical solutions is somewhat helpful at best and masking huge issues at worst. If people can't write professionally, then the proper solution is better education, perhaps some education through onboarding in the job, and/or the boss being more flexible when reading. At least the common usage of spell checkers I see don't meaningfully change the tone of the text. The LLM-powered spell checker, akin to a different human writing the email for the employee, is unacceptable. It has perverse incentives and outcomes. Minor touch ups are one thing, but at some point it becomes deception.


I think there is only deception if you believe the original words written in the original tone was the intended message (or I suppose if the intent of the communication is to demonstrate your personal ability to write in a given style). If a coworker does something extremely stupid that harms our project and I sit down at my desk and write an angry email full of invective and spit and fury, save it in my drafts and go for a walk, then come back and rewrite the email to be constructive and professional, have I been deceptive? When I started the email I certainly intended to write the things I wrote in that first draft. But sending that would have been counter productive.

I might even still think my co-worker is a flaming moron who shouldn't be allowed out of the house unsupervised. But if I know that sending that in an email isn't going to solve anything and just make things worse, am I being deceptive if I remove that sentence from the email?

Or consider an alternative scenario. I attended a conference where a speaker made a reference to the Alamo. The speaker was older, and the reference would have been the same sort of "make a stand" reference any number of speakers would have made over and over in the 90's. But after their talk, I was talking with some younger attendees, folks born after the turn of the millennium. Among them, the speaker's metaphor was a hot topic. Specifically the "yikes" factor of referencing the Alamo in any way that in any way implied the defenders should have been looked up to. The speaker's intended message was lost in the specific details of their chosen metaphor because the words which they absolutely intended to speak did not hold the same meaning for the audience to which they were spoken. If some hypothetical AI speech editor existed where you could punch in the age range of your intended audience and it would edit out metaphors and references that would land wrong with the audience, is that being deceptive or is that good editing and "reading the room"?


If you start to write an angry email, pause, and genuinely think of valid logical arguments (knowing that the previous anger may still be biasing the reasoning), that isn't deceptive. If you're masking the anger and not trying to reason calmly, which implies that you're using motivated reasoning, that is deceptive. Similarly with an (AI) speech editor, it depends on whether you're just trying to score points easily or whether you have the genuine intention to connect your experiences to your audiences' and give a thought out speech. Unfortunately, the results might be similar, but we should all aim to encourage the latter and discourage the former where we can.



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