The problem with "AI" is that when it is well integrated, and useful, it is often invisible to the user. Many people, for example, benefit from automatic (and instant) transcriptions in live Zoom meetings. This is pretty much complete magic -- and yet, boring. You don't notice it. You focus on the result, which you need, rather than the fact that it's "AI."
This is my current belief as well. Ive designed many features with AI models and it wasn't until we recently branded those features with an AI personified name that users (and wall street) noticed.
