I remember people expressing similar frustrations with the crash detection features on iPhones, and I still don't understand the issue. These new safety features are helpful and have helped save lives. Scaling back the ad copy to "maybe you'd want to use this, just in case, though it's not a guarantee of anything, so whatever," as it seems the complaints are indicating, is not how any other life-saving features on any device have ever been sold. Those old LifeAlert "I've fallen and I can't get up" commercials didn't pull their punch and say "Eh, maybe you'll want this for your grandparent."