Ahh, figures. As soon as I said it I thought it likely that Marvel had roped it in at some point.
Nothing is safe! Just wait til we get Star-Lord (Guardians of the Galaxy) accidentally facing off against some Jedi just so a writer can make some "Hans shot first" "inside" joke in some "way overshot the time travel to long ago in a galaxy far far away" plot...basically a movie to set up the joke in a trailer.
I'm just so relieved that Disney didn't buy Star Trek. Was slightly concerned by an offhand remark from the Doctor in the most recent Doctor Who series who made an off-hand comment about dropping in on the Star Trek people.
Coincidentally, Doctor Who has an unusual system where individual writers own the copyright to some of the characters they introduce, which means there's a lot of not-very-good spinoff novels (and an Australian TV show) featuring only that authors' characters.
But I think the analogy may be being stretched