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> EDIT: A key lesson learned for technical founders seeking co-founders where your target market is enterprise/B2B SaaS: the best non-technical candidates don't want to take the risk in a startup (because they are already making bank with enterprise sales) and most candidates that want to do a startup probably aren't the best candidates (because otherwise, they'd be making bank doing enterprise sales for an incumbent).

Disagree. Those are two very different roles - the most successful enterprise AE's are specialists and most of the time aren't going to have the generalist skillset or mindset that is needed to build a business from scratch.




That's more or less what I wrote in my last sentence, right? (that you left off...)

    >  It's really needle in the haystack that you find the right non-technical partner that can sell into an industry and is motivated by entrepreneurship.
The right candidate with the right mindset is very hard to find.


> The right candidate with the right mindset is very hard to find.

Yeah strongly agree but I also think you are looking in the wrong place.

What I disagree with is the notion that the best co-founder is hard to find because they are doing well in the corporate world. Building a business is a very different problem and environment, and it requires different adaptations. The playbook of an enterprise AE is often counter productive that early; in the same way that implementing amazon/google scale tools and infra are on the technical side [that early].


It's a pretty big adverse selection issue, it's kind of unknowable in general.




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