"ceremony" is a good choice of word; it's all ceremonial and nonsense; as long as they control the hardware and the software there is absolutely no way for someone to verify this claim.
Apple has lied to shareholders before, remember those "what happens on your iPhone, stays on your iPhone" billboards back in the day they used to fool everyone into thinking Apple cares about privacy? A couple years later, they were proudly announcing how everyone's iPhone will scan their files and literally send them to law enforcement if they match some opaque government-controlled database of hashes (yes, they backed out of that plan eventually, but not before massive public outcry and going through a few "you're holding it wrong" explanations).
> how everyone's iPhone will scan their files and literally send them to law enforcement
That was a solution for if you opted into a cloud service, was a strict privacy improvement because it came alongside end-to-end encryption in the cloud, and I think was mandated by upcoming EU regulations (although I think they changed the regulations so it was dropped.)
Note in the US service providers are required to report CSAM to NCMEC if they see it; it's literally the only thing they're required to do. But NCMEC is not "law enforcement" or "government", it's a private organization specially named in the law. Very important distinction because if anyone does give your private information to law enforcement you'd lose your 4th Amendment rights over it, since the government can share it with itself.
(I think it may actually be illegal to proactively send PII to law enforcement without them getting a subpoena first, but don't remember. There's an exception for emergency situations, and those self service portals that large corporations have are definitely questionable here.)
Apple has lied to shareholders before, remember those "what happens on your iPhone, stays on your iPhone" billboards back in the day they used to fool everyone into thinking Apple cares about privacy? A couple years later, they were proudly announcing how everyone's iPhone will scan their files and literally send them to law enforcement if they match some opaque government-controlled database of hashes (yes, they backed out of that plan eventually, but not before massive public outcry and going through a few "you're holding it wrong" explanations).