This doesn't look to be the same. Apple's talking about performing computation in their cloud in a secure, privacy-preserving fashion. Samsung's paper seems to be just on local enclaves (which Apple's also been doing since iPhone 5S in the form of the Secure Enclave Processor (SEP)).
Re read the article again, it's exactly same idea with open source
"From a computational perspective, a trusted end-to-end data path will be established, ensuring the security of the entire process. This encompasses data collection on user devices and data processing on servers as well as the processing of privacy-sensitive data directly on user devices."