I'm realizing this a bit too late I think. My only value over something like capcut is the API, which most users don't care about.
But I see products like submagic doing $1m arr and I'm at loss. How are they doing so well? It can't just be their editor.
So I think the way forward for my product, if any, is to just target b2b for API usage or target users who want long form video cut into viral clips automatically. I need to niche it down.
> How are they doing so well? It can't just be their editor.
Their B-roll feature is amazing. People often spend time hunting down B-roll and it seems they solve that. They make it easier to make videos by splicing in applicable B-roll + cleaning up audio so that it sounds nice.
But I see products like submagic doing $1m arr and I'm at loss. How are they doing so well? It can't just be their editor.
So I think the way forward for my product, if any, is to just target b2b for API usage or target users who want long form video cut into viral clips automatically. I need to niche it down.