So, great, another place to host and sell your music. Love bandcamp. Nothing really that special about it. It rose to popularity because it didn't take that much of a cut of sales from the artists and was offering the easy ability to host all the digital files etc. What's different about this? The 'artists' will have a say on the cut that Subvert is taking? Shrug. All sounds fine and not really that complicated. It will all come down to traction and getting a lot of artists/labels to move there, and that is a crapshoot really. Especially since Bandcamp currently hasn't been impacted in any major way. That and the usual not-really-that-minor challenges of hosting/bandwidth/payment processing fees at scale.