You're responding to a different end of the scale. Lots of shops are doing nothing, and that is not the right answer either. You can evaluate the data that exists and do a better job than they are doing.
Sure, I’ve also seen smaller businesses just totally failing to do anything with data they already have, that probably is decent.
Both problems may be connected by a fundamental failure to appreciate scientific and statistical methods at the level that most high school graduates have been exposed to.
There’re narrow areas of intense competition (though not whole sectors—pockets here and there) keeping everyone really on their A-game I suppose (I’ve not seen it, and I’ve seen some places one might expect it) and then there’s… everything else, where it’s all a clown show of guesswork and lots of energy and money spent pretending. It’s a miracle anything works.
