I mean I'm general, I'd rather buy fewer of the same things no matter if it's cheap or expensive if I didn't have to, and it would use less resources. Juicing someone's quarterly sales report is no good reason for me to buy a refrigerator, yet here we are.
Oh, you would already have other reasons to buy a fridge. They are really useful to keep things cool, and thus keep your food and drink from spoiling.
But (in our example) the high price of a fridge has so far kept you from buying one. Luckily, prices have recently been falling, so you can finally afford one.
You look forward to a new era of less spoilage and less food waste in your life; because you'd rather use less resources. (The electricity to be burned by the new fridge comes from your rooftop photovoltaic, of course.)
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Does this make sense? You need have no regard for anyone's quarterly sales reports.
It's pretty normal that people want less of stuff when it's expensive, and more when it's cheap.