I think they have some incredibly low pricing for what most small companies need. I also think they've done a very good job of carving out pieces that more sophisticated setups need into the enterprise tier, which does constitute a big jump.

One that bit me was https://developers.cloudflare.com/cloudflare-for-platforms/c... - we found an alternative solution that didn't require upgrading to their enterprise plan (yet), but it was a pretty compelling reason to upgrade and if I was doing it again I'd probably choose upgrading over implementing our solution. On balance I'm not sure we actually saved money in the end, considering opportunity cost