Hard part of launching _most_ products. But I agree, I'm not sure content marketing, regardless of topic, can have an actual downside in the majority of circumstances. Maybe just the opportunity cost.
Marketing a product seems easier than ever with social media, however the ocean is much larger.
Moreover the author could have easily written this post as "it's time to rethink 'thoughtleader blogging' and it would fit just as well. Most people don't write this stuff for their own pleasure, they write it for eyeballs. They write it for their readers. In that sense I suspect building in public works as well as blog posts like this for gaining a following. There's no one fits all answer to this.
Marketing a product seems easier than ever with social media, however the ocean is much larger.
Moreover the author could have easily written this post as "it's time to rethink 'thoughtleader blogging' and it would fit just as well. Most people don't write this stuff for their own pleasure, they write it for eyeballs. They write it for their readers. In that sense I suspect building in public works as well as blog posts like this for gaining a following. There's no one fits all answer to this.