Just searched "best pet insurance", am inside Europe. Forbes is #1. I distinctly recall seeing this from time to time. Interestingly they're also the #1 for pet insurance on duckduckgo.

For me in the UK "best pet insurance" is squatted by The Telegraph and "best cbd gummies" has Forbes top and The Independent second.

I assume all media companies that have a "trusted domain" and are already involved in aggressive SEO are using this as a revenue generator.

The sites that turned exclusively into link farms like about.com could be whacked by Google eventually and everyone was happy. But if they try that with well known media brands there will be cries of censorship--whether it is collateral damage to some genuine journalistic content, or Google "taking away" a revenue stream.

"best cbd gummies" is interesting for me. I get a mix of "health" and vendors with some old media brands.

I get Forbes 4th and 5th

Chicago Magazine is 9th

The Independent, Kirkland Reporter and The Observer are 12th, 13th and 14th

About 10th in the UK with that search, so probably this isn't across every geography.

Happens in India as well. Forbes is #1 for "best pet insurance"