Additionally, she had to be less visible because her primary contribution was marketing. She describes in detail how much time and effort was necessary to create advance buzz around the game (seeding stories to the press, the "game of the year" posturing before they actually had a game).
Her contributions were major to be sure, and I don't mean to downplay her efforts towards Valve's success. But by necessity, the machinery of marketing needs to be mostly invisible, because the manipulation doesn't work when people are conscious that they're being manipulated.
Agreed, how many marketing people can you name from Hollywood? Me, zero. But you can probably name some of the people who created the movie (actors, directors, producers, musicians, etc....)
I don't know many producers, maybe with the exception of the Broccoli family who are producing James Bond :) I know some directors of photography, though, because their work is defines an aesthetic characteristic of movies. However I was/am a film buzz for a long time and don't think the layman will know any directors of photography.
Related it's also interesting that in German the directory of photography is only called a "Kameramann" (camera guy) while the English term emphasizes their "directing". And it's true. They are typically not the ones operating the camera but have operators for that like "focus pullers".
Sorry, I got carried a away with the topic a little bit :)
The (film) camera dept, led by the cinematographer, encompasses the camera operators, the electricians led by the Gaffer, the grips led by the key grip, and the camera assistants which includes loaders and focus pullers.
I knew of Jerry Bruckheimer, Joel Silver, and Kathleen Kennedy. They were realtively famous in the past. Not sure if there are any famous producers now
Her contributions were major to be sure, and I don't mean to downplay her efforts towards Valve's success. But by necessity, the machinery of marketing needs to be mostly invisible, because the manipulation doesn't work when people are conscious that they're being manipulated.