Once again, more wild-west driven design from Jason Fried. He may be a great gunslinger, but walking into town unannounced and starting to shoot isn't always the best way to clean up the home front.
What I mean to say is that while Jason is damn good at clean, usable, good looking design, he is also very "gut-feeling" driven. Though some people -do- have killer instincts, you always should "trust, but verify". A little unbiased data collection thrown behind the redesign wouldn't hurt.
Yaw, I think that testing a lot of the ideas they threw out would be worthwhile, but that might take more than 4 days a week. ;-)
And, honestly-- they're keepin' it Real. Focus on low-hanging fruit, don't work too much, work on the stuff that you WANT to work on. They could instrument the hell out of it with A/B testing or they could move on to other products/ideas.
They're probably leaving a few bucks on the table by gunslinging, but I bet they enjoy their jobs more than if they went the other direction.
Oh no, collecting data is so droll and boring. I'm a decider!
(Sorry, your comment really bugs me. I don't actually adhere to running A/B testing for everything, but come on, everytime I look at analytics data doesn't make my site less "fun".)
What I mean to say is that while Jason is damn good at clean, usable, good looking design, he is also very "gut-feeling" driven. Though some people -do- have killer instincts, you always should "trust, but verify". A little unbiased data collection thrown behind the redesign wouldn't hurt.