I see this as just a logical result of combining interest and understanding of the subconscious, which was first seen roughly a century ago, with capitalism from a consumer's perspective.
I agree with the "Predictably" part of "Predictably Irrational". Of course people are irrational while they desperately maintain a proud veneer of rationality, we've known for quite awhile now. Their conclusions are pretty predictable, but I do appreciate that they've done these studies and tested it in a variety of situations.
A strong will is increasingly becoming a human being's best tool for improving their daily lives. It seems like more and more pitfalls are being deliberately engineered in society that encourage us to abandon our self-control.
I agree with the "Predictably" part of "Predictably Irrational". Of course people are irrational while they desperately maintain a proud veneer of rationality, we've known for quite awhile now. Their conclusions are pretty predictable, but I do appreciate that they've done these studies and tested it in a variety of situations.
A strong will is increasingly becoming a human being's best tool for improving their daily lives. It seems like more and more pitfalls are being deliberately engineered in society that encourage us to abandon our self-control.