Engineers nodding to this fall right into our marketing funnel. First thing we do is show you that we know how highly intelligent you are. Then we find the actual decision maker.
Wouldn't people evaluating your product usually be the people to decide whether to use it? How often do people just hand out their manager's numbers to random sales people?
A good sales person will find your manager. “Hi, I see containedgravel and two others from your team are already testing [product] for [use case] in order to [benefit]. If you have 30 mins this week I can show you how to add governance, how to model and reduce your costs, and introduce you to our solutions engineers to help with a smooth rollout.”
And the first thing the manager will do is turn to their engineers and ask, “So, what do you think of [product]?” And that will determine whether the manager takes the call or not. Which is why winning over the engineer is critical.
