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Thomas Friedman published a New York Times best seller in 2005 — the World is Flat.

A major premise of the book was that post-dot com boom, software engineering in the US had already gone the way of manufacturing — and was never coming back - because executives had figured out that people in much poorer countries with internet connections could do the work for much cheaper.

People have been trying to make outsource only models work for a lot longer than the pandemic.



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