Exciting stuff! That seems like an interesting way to bring back in the hardware possibilities from the comment above - using an ifttt API in tandem with smart devices could eliminate a ton of work in developing automation.
Very fun and small team of 8 with great vision. Starting the week before this redesign was a little hectic, but it was worth the effort. Only big things to come :)
If you open it up so that j. random startup can announce "Hey, we provide trigger foo, trigger bar and action baz" in a way that doesn't require anything more than cursory human interaction on the IFTTT end of the transaction, you suddenly become the default aggregation point for new services...
And may I say that having to worry about spammy APIs is kind of an awesome problem to have.
