Sounds like a gift to current residents who want to leave: "...receive $10,000.00 (“Program Incentive”) payable at closing of a home or upon proof closing has occurred... " Meaning that it will help prop up prices for those selling.

AND/OR a gift for their local construction workers: "... receive up to $10,000, dollar for dollar match, for approved renovations ... on an existing home ... or for a down payment on a newly constructed home ..."