From a service owner perspective, if I offer content and want to enforce strong identity from the user then this seems like a win. I may lose eyeballs but will gain higher confidence that my content is being consumed as intended.
I'm fine with more controls in place, a safer internet is clearly a social win that would reduce life alerting fraud, scams etc. If power users want to go to their peer-to-peer cesspool then go for it.
A safer internet does not necessarily follow from having this system in place. I'd like to point out that this is an opinion that you have which I and others disagree with.
I also don't believe that content creators have any kind of legal or moral right to force the general public to "consume as intended". For instance, I've got a shelf in my office that's built with supports that are designed for plumbing. I have not consumed these pipes as intended.
How does enforcing strong attestation from the user result in a safer internet or reduce life alerting frauds and scams? It's not users injecting that onto pages, it's the ad networks that operators choose to use.
I'm fine with more controls in place, a safer internet is clearly a social win that would reduce life alerting fraud, scams etc. If power users want to go to their peer-to-peer cesspool then go for it.