> An awful lot of it is brand familiarity. Thus the ad industry term "impression... | Hacker News

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		euroderf on Aug 14, 2024 \| parent \| context \| favorite \| on: SponsorBlock – skip sponsor segments on YouTube > An awful lot of it is brand familiarity. Thus the ad industry term "impressions" ? One gets the impression (heh) that they're just trying to beat logos and catchphrases into your reptile brain. "Familiarity breeds contempt"... but ubiquitous superficiality does not, I guess.

maccard on Aug 14, 2024 [–]

I’ve never realised the use of the word impression until now - makes a lot of sense

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