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> [Bing]'s not a profitable enterprise

It makes $10+B per year, pennies next to Google of course, but non-negligible. https://backlinko.com/bing-users#



That's a revenue number, not profit. Also the linked article says $6.24B AFAICT.


If you scroll down a bit you could fine this

> In the 2023 fiscal year (ends on June 30), Microsoft reported $12.2 billion in search and news advertising.

Agree it is important to note this is not net, net seems to be about half according to article.




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