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Exactly who is Apple “competing with”? You might as well say they are 19 years behind in creating a search engine. It’s something they just didn’t care about doing until now.



Apple has a search engine. It's built into Spotlight and the Safari address bar.


Calling what Apple has a fully featured search engine is a little bit of stretch compared to Google or Bing.

This is a third party front end to Apple’s search engine

https://luke.lol/search/

Apple isn’t exactly trying to make a competitor to Google.




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