It's 50/50. The consumer is not the only one who suffers. I was speaking as a web developer.

Can't stand the requirements from SEO departments at any company.

- Urls must end with trailing slash

- (Next head of SEO joins) Urls must not end with trailing slash

- The images must be perfect size for the screen

- Website must work without any javascript

- The localization URL of the website must be some weird format that I created (not the ISO de-DE for example)

And the list goes on.... If LLM search will actually take over none of these things will matter (finally)