Agreed it's weird. But it's not the justification in general.
Apple is so accustomed to leveraging proprietary stranglehold, including sometimes being an outright totalitarian, that they need to realize the precariousness of their position of strength, and learn why most other parties have to at least pretend to believe in non-proprietary interoperation.
A school bully shouldn't wait until they get a debilitating sports injury, and they are suddenly the one getting stuffed into the trash cans, to start preaching&practicing the good word that no one should be stuffed into trash cans.
Apple is so accustomed to leveraging proprietary stranglehold, including sometimes being an outright totalitarian, that they need to realize the precariousness of their position of strength, and learn why most other parties have to at least pretend to believe in non-proprietary interoperation.
A school bully shouldn't wait until they get a debilitating sports injury, and they are suddenly the one getting stuffed into the trash cans, to start preaching&practicing the good word that no one should be stuffed into trash cans.