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> If anything, it feels like the vast majority of the business world is still operating on some combination of Excel and a software program that was outdated a decade ago.

Which just proves the immense value of Excel and the relatively bad value proposition of custom-made software.

> The main issue is that their problems are too boring and obscure for anyone without direct personal experience to care about them.

1. Yes, which is why it’s increasingly hard to start a business as a pure software engineer. To put it harshly, most software engineers don’t know enough about the real world out there to solve its problems. Many choose to create software for other software engineers for this reason, and that market is fierce.

2. Another issue is that only those specific businesses might have those problems. Even if you know about them, solving them might not be a good business case. Solving them must be lucrative enough to allow for a small target audience, or the problem needs to be common enough to allow for economies of scale, which brings us to back to point 1.




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