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Tom Ford commented on the issue of counterfeit and "knock off" products in the fashion industry, he said after some research (I assume by him/his company) they found that the people buying the cheap counterfeit products weren't their customers anyway, and so they weren't losing anything.



That's not the problem in fashion. The problem is if their non-customers tarnish the brand and drive customers away.


What industry do you think Tom Ford was talking about?




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