In 1990, Aer Lingus began "special reduced" fares for Dublin-London at IR £199 or €252 in 1990 money or €531 accounting for inflation. Today that's available from €15 with Ryanair, a reduction of 97%. Not quite two orders of magnitude, but not far off either.
The same story plays out on every legacy city pair, but when you start to include smaller cities which prior to Ryanair never had direct flights to anywhere other than their regional hub (if that), then the price difference can be closer to three orders of magnitude.
Overall, I think you and the other commenter are seriously underestimating the effect that Ryanair had on the European aviation.
Okay. That's an order of magnitude. I'll buy that.
Although, RyanAir really just moved the total price behind an opaque scheme of fees. People rarely pay 15€ total.
If we could see the average revenue per customer, I bet the reduction would be more like 50%. And they have decreased the quality of the experience of flying by far more than that.
In 1990, Aer Lingus began "special reduced" fares for Dublin-London at IR £199 or €252 in 1990 money or €531 accounting for inflation. Today that's available from €15 with Ryanair, a reduction of 97%. Not quite two orders of magnitude, but not far off either.
The same story plays out on every legacy city pair, but when you start to include smaller cities which prior to Ryanair never had direct flights to anywhere other than their regional hub (if that), then the price difference can be closer to three orders of magnitude.
Overall, I think you and the other commenter are seriously underestimating the effect that Ryanair had on the European aviation.
(1): https://www.statista.com/statistics/1125265/average-ticket-p...