Sparks also aligned well with the burgeoning post-punk revival / indie dance scene of the early to mid aughts. In Baltimore, one of the monthly dance parties was doing Sparks happy hours for a while. The deal was absurdly cheap, especially for a big music venue -- two or three dollars per can if I recall, but my memory is hazy for obvious reasons!

Combined with good DJs and a very reasonable cover charge (for example $5 to see Diplo before he got huge), it was quite a time...