Let’s segment this market!

“Starbucks Deluxe” for the golfers and yacht owners.

“Starbucks Influencer,” with pink cups and led rings at every table.

“Starbucks Classic” for the retired and confused.

And of course, “Starbucks Homeless” to capture the downtown vibe.

I think they are doing this already, I was in NYC a few months ago and saw a “Starbucks Reserve”

The Reserve stores are absolutely fantastic (and twice the price.) The Seattle location was the first one I had ever been to. Sadly it seemed to me like they stopped growing the concept... the one in Palm Springs is really just an ordinary Starbucks despite being branded as a Reserve, and they pulled the plug on an intended opening in Boston a few years back.

Those have been around for a decade or so, I remember going to one in Shenzhen ~7 years ago.

Was the minimum size 24 ounces?

In the same vein, aren't there also McDonald's McCafe's too? Some friends have told me the coffee ain't too bad, actually.

[oops, sorry, this should have been under the thread about Starbucks Reserve]

do they? when i want to work, ill go to the big one. if im late for work and feel like coffee, the takeaway one is quicker and less chaotic without the tourists/campers/families

im not usually one to defend a company, and i dont know what's best for starbucks the company and brand. but what i see isn't necessarily or obviously bad