> What are the the skills and secret sauce of companies that claim to do very reliable email deliverability, and I'm failing to understand why isn't it as simple as doing the right configurations and setting it up using Amazon SES.
Email deliverability is reputation based (beyond IP) and takes into account technical, reputational and behavioural factors.
Technical basically means getting stuff like SPF, DKIM and DMARC right.
Reputational means you’re sending from a reputable IP and that the domain you’re sending from is reputable. If you’re too small to warrant your own IP, you need to be on a shared one with other good senders.
Behavioural just means that your recipients are engaging with your emails in a manner that the inbox provider deems to be positive.
Some of this stuff is a bit challenging to setup, or it’s a bit tough to build the reputation, there’s no real secret sauce to it though.
Email deliverability is reputation based (beyond IP) and takes into account technical, reputational and behavioural factors.
Technical basically means getting stuff like SPF, DKIM and DMARC right.
Reputational means you’re sending from a reputable IP and that the domain you’re sending from is reputable. If you’re too small to warrant your own IP, you need to be on a shared one with other good senders.
Behavioural just means that your recipients are engaging with your emails in a manner that the inbox provider deems to be positive.
Some of this stuff is a bit challenging to setup, or it’s a bit tough to build the reputation, there’s no real secret sauce to it though.