This runs into both the ideals and the limitations of the Free Market.
Ideally, there's incentive for people to collectively reach the most efficient solution through aggregated laziness and greed.
In practice, people only have so much bandwidth and shortcuts will be taken, options will be overlooked, and people will exploit or be exploited due to the blinders either put on willingly or forced on them--on top of our natural capacity for observing reality no matter how much information is provided.
Ideally, there's incentive for people to collectively reach the most efficient solution through aggregated laziness and greed.
In practice, people only have so much bandwidth and shortcuts will be taken, options will be overlooked, and people will exploit or be exploited due to the blinders either put on willingly or forced on them--on top of our natural capacity for observing reality no matter how much information is provided.