Clearly Rust is catching on as a more approachable, safe and performant C/C++.
I personally also think about it as a more-likely-to-make-it-to-production Haskell, with how robust the type system, tooling, and other things are (not to rag on Haskell -- it's a fantastic language and there's lots of overlap in the communities).
they need to create new tracks for promotions and KPI, recreating a wheel in rust will achieve just that. It's referred to as technology investment, but it's really speculation.
I wonder if this is part of the Chinese de-risking/de-coupling. Major Chinese tech companies seems to be spawning their own open source developer tools.
Turbopack is supposed to be coming, as a total rebuild of bundling. Rolldown seems solid, as a Rust roll-up redo.