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I am generally open to this idea, but this particular way of defining what bundles are allowed or not seems incredibly weak. Take Adobe's Creative Cloud. There is almost no one in the world who uses all of the tools in it. There are dozens of alternatives made by other companies that only cover a single component software. Adobe is the market leader with virtually all of the component pieces of software. Why is the US not targeting Adobe with antitrust for bundling together tools for typesetters, marketers, video editors, animators, etc, etc?


It should be. "Allowed in the US" is a bar so low that you can get oil out the end of it.


The only reason is that law enforcement is reactive. And usually requires the tactic to be effective before it does (yes, too late by then).

Which is to say that Adobe can and very well might be targeted in the future for abusing their monopolistic position in image editing market to get people to start using their other tools by bundling them.


Two questions: do Adobe uses their dominant position in one of those markets to influence the clients in another market to use their product? Second, does Adobe's competition wishes to complain? The second part will prioritize the case, I think.


This is actually a great counter example to the previous post’s perspective on bundling vs markets.




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