Let me get this straight because I think this is what other sources are implying: HBO sells a license to their channels to the cable companies for a flat fee. The cable providers then recoup this by selling subscriptions to HBO or pushing more customers to subscribe to cable. In that way, cable providers actually pay more than the cable providers collect from consumers for HBO subscriptions. This really makes the question not would you pay the same price as HBO costs on cable for Game of Thrones access, but would you pay more? The cable provider's contracts may even preclude directly collecting from consumers. If this is true, I think the community needs to realize this remains a lost cause and instead encourage Netflix's model of creating high quality content directly for streaming.