These things always amuse me. Who is in the Venn diagram for this article? You have to know chip design, know TSMC's proprietary processes and capabilities; know Apple's history of design with the M series; and NOT know these new details about the M4.

I feel like the entire audience is two people at Qualcomm and one person at Samsung.

Enthusiasts, for one? What a dull world it would be if writers decided to publish based solely on the size of target audience(s).