> The customer will choose the cheap bulbs because they can't be sure the expensive ones are better quality.
This can't be understated. You never know with a bigger price tag if you are actually paying for a better build or just for branding + tidy profit. So you see two light bulbs with similar specs and the pictures on the box look indistinguishable.. unless you have specific experience or knowledge you are often doing yourself a favor to buy the cheaper one. Sometimes things are priced because they are actually better, but too often it is purely branding that justifies the price tag.
Not specific to lightbulbs, but I've also noticed a trend where a more expensive product with a big name and obviously more of an ad/branding budget actually is better for a few years... and then at some random date the bottom drops out and the product becomes almost indistinguishable from cheaper options while the price tag remains the same. Or even increases if they have enough market share and brand recognition.
This can't be understated. You never know with a bigger price tag if you are actually paying for a better build or just for branding + tidy profit. So you see two light bulbs with similar specs and the pictures on the box look indistinguishable.. unless you have specific experience or knowledge you are often doing yourself a favor to buy the cheaper one. Sometimes things are priced because they are actually better, but too often it is purely branding that justifies the price tag.
Not specific to lightbulbs, but I've also noticed a trend where a more expensive product with a big name and obviously more of an ad/branding budget actually is better for a few years... and then at some random date the bottom drops out and the product becomes almost indistinguishable from cheaper options while the price tag remains the same. Or even increases if they have enough market share and brand recognition.