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There is a form of FOMO that can work when taught to…

Put expiration timers on ads!

Like an elevator ad.

People pay more attention when they know the ad will be gone soon, so they better click.

The only thing is that clicks don’t necessarily convert to results. So this is far better to be done for CPM ads and display ads that rotate.

Which platforms still offer CPM?

PS: combine with limited classes “filling up” during the ad so the FOMO is legit at least



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