Testimonials and Social Proof doesnt need to instill any fear. They instill comfort. The opportunity can be available indefinitely.
Peer pressure on the other hand instills discomfort, that would resolve with making a small purchase, but again it is coming from the friends.
This is examples of NETWORK EFFECTS. They also help with lock-in. Keep this in mind: people continue to pay for something when
1) They have a problem
2) Your product can solve it
3) Every week, it costs less to pay for your product (automatically) than solving the problem themselves (eg forking your software)
Testimonials and Social Proof doesnt need to instill any fear. They instill comfort. The opportunity can be available indefinitely.
Peer pressure on the other hand instills discomfort, that would resolve with making a small purchase, but again it is coming from the friends.
This is examples of NETWORK EFFECTS. They also help with lock-in. Keep this in mind: people continue to pay for something when
1) They have a problem
2) Your product can solve it
3) Every week, it costs less to pay for your product (automatically) than solving the problem themselves (eg forking your software)