Apple trying to rebrand AI = "Apple Intelligence" is a totally Apple thing to do.
I'll be curious to see if Apple gets caught with some surprise or scandal from unexpected behavior in their generative models. I expect that the rollout will be smoother than Bing or Google's first attempts, but I don't think even Apple will prove capable of identifying and mitigating all possible edge cases.
I noticed during the livestream that the re-write feature generated some pretty bad text, with all the hallmarks of gen AI content. That's not a good sign for this feature, especially considering they thought it was good enough to include in the presentation.
It's bad branding because they can't use the "AI" abbreviation. It's too commonly used to be appropriated by Apple. Honestly calling it "Apple Intelligence" just feels a little lazy.
> the re-write feature generated some pretty bad text, with all the hallmarks of gen AI content
This is the curse of small-language models. They are better suited for constrained output like categorization. Using them for email generation takes... well, that takes courage.
Thankfully, there is an option to use GPT-4o for many of the text generation tasks.
I noticed this too. I quickly skimmed a rewritten email and it was totally wooden. It's the one where they ask the AI to reword their rant that includes tons of all-caps words.
The output is almost worse, dripping in a passive aggressive tone.
I'll be curious to see if Apple gets caught with some surprise or scandal from unexpected behavior in their generative models. I expect that the rollout will be smoother than Bing or Google's first attempts, but I don't think even Apple will prove capable of identifying and mitigating all possible edge cases.
I noticed during the livestream that the re-write feature generated some pretty bad text, with all the hallmarks of gen AI content. That's not a good sign for this feature, especially considering they thought it was good enough to include in the presentation.