Err, I think you mean "why DON'T you get ...". :-/
I guess this has to do with the way the gaming industry works. The smaller game companies have maybe two or three big hits until they go under and/or the talent is bought out. The bigger ones are just wrappers for financial purposes nowadays. Yes, there are a few exceptions (no point in listing them). But overall, there's little continuity.
Sponsoring is an investment into the future. Most game companies drown in their daily business and never get to look beyond that. Making the next deadline is all that counts. Après nous le déluge.
Ok, so maybe this is just my personal impression and I'm all wrong. In fact, I'd love to be corrected ...
I guess this has to do with the way the gaming industry works. The smaller game companies have maybe two or three big hits until they go under and/or the talent is bought out. The bigger ones are just wrappers for financial purposes nowadays. Yes, there are a few exceptions (no point in listing them). But overall, there's little continuity.
Sponsoring is an investment into the future. Most game companies drown in their daily business and never get to look beyond that. Making the next deadline is all that counts. Après nous le déluge.
Ok, so maybe this is just my personal impression and I'm all wrong. In fact, I'd love to be corrected ...