small beans matter if you're a corporation. I've noticed my local news outlet loves to showcase footage of shoplifters from big-box stores (the kind that use government welfare to build their stores, don't pay any taxes, don't pay employees a livable wage, hire "part time" 39 1/2 hour employees so they don't have to pay insurance) asking the public to help crack the case for a $200 power tool, but if any average burglary victim tried to get news coverage about $2k of stolen goods they wouldn't stand a chance.